jueves, 26 de junio de 2008

Doing BI with Google

After a couple of months doing many other things, I'm back with the BI blog. This week the topic is Google.

I have an startup called Cosmetix. To analyze different KPI´s and campaigns we're using google analytics.

There is really BI. With the tool that they're giving to us for free, and on the other hand with the tool to analyze our adwords campaings, we have very valuable information, that can allow us to make decisions faster, in an assertive way and optimizing a lot our focus and budget.

My point is. Google is the leader on Internet. Now, they are offering a vast range of tools for companies and individuals (from translators to maps). How many time we've to wait to see a BI tool from Google ?

In fact, many tools like Penthao or Microstrategy are using Google Maps to show geographical information into their dashboards.

What do you think about the future of BI if a company like google make the decision to be in ?.